Videos play a crucial role in every marketing strategy. They effectively showcase products, offer insights into your business, and foster growth on platforms like YouTube. However, until recently, individuals lacking video editing skills were disadvantaged. Learning traditional editing software proved daunting and time-consuming. Fortunately, with the emergence of generative AI, video content creation is advancing rapidly. In this article, we’ll introduce Pictory AI, a standout video generator revolutionizing the market.

What exactly is Pictory AI?

Pictory AI is an innovative artificial intelligence software that transforms text into videos. Whether you upload a video script, blog post, or URL, or provide a text prompt, Pictory utilizes your input to generate dynamic video content. It creates video backgrounds, AI voiceovers, subtitles, and captions, catering to various platforms like YouTube, TikTok, Instagram, and the web. Additionally, it offers resizing capabilities for seamless adaptation across multiple platforms.

Pictory AI is a versatile AI-powered tool capable of creating videos from text. Its applications span various purposes, including:

  • Generating leads and boosting sales
  • Turning Blog Posts into Videos
  • Condensing Highlights from Extended Videos
  • Enhancing Videos with Captions
  • Generating Faceless Videos from Text
  • Editing Videos Through Text Commands
  • Converting Video into Text
  • Customizing brand settings

Pictory caters to YouTubers, marketers, and course creators, offering various video types such as social media content, training modules, explainer videos, and marketing materials. Additionally, the platform empowers businesses to repurpose their existing content into fresh video formats.

Pictory boasts a vast media library featuring over three million royalty-free videos, images, and music tracks. Additionally, users can upload their voiceovers or utilize the platform’s AI-powered voiceover capabilities.

Pictory provides three subscription plans: Starter, Professional, and Teams, each available in both Yearly and Monthly options. Prices vary based on your selection. For example, the Starter plan costs $19 per month under the Yearly plan.

Pictory AI’s Key Features

Pictory AI stands out from other AI video generators with its numerous features. Let’s explore its capabilities and how it benefits content creators by enabling the effortless creation of high-quality videos in minutes.

Script to Video

Pictory AI’s standout feature is its script-to-video tool, enabling users to convert a video script into a fully-fledged video. The software offers flexibility, allowing users to either write their script or paste an existing one directly into the editor. This feature is particularly beneficial for many users, as it streamlines the video creation process. Users can leverage AI chatbots like ChatGPT or AI writing tools such as Jasper AI to generate scripts or craft their own from scratch.

The interface of Pictory AI offers various functionalities, including the ability to highlight important text, a built-in spellcheck feature, and scene adjustments. Users can designate which words should be highlighted and specify when to create new scenes based on the script. These features provide users with greater control over the visual representation of their content and enhance the overall quality of the generated videos.

Article to Video

Similar to the script-to-video feature, the article-to-video tool in Pictory functions by converting blog posts into videos. Instead of directly writing into the editor, users paste a URL to generate a video from a blog post. Once the URL is submitted, Pictory extracts key messages from the article and generates a script based on them. Each key point is then broken down into scenes that users can edit individually. This granular editing capability allows users to perfect their scripts, ensuring that their messaging aligns precisely with their intentions.

Edit Video Using Text

Another useful tool is the “Edit Video Using Text” feature. This tool lets you do things like adding subtitles, removing parts you don’t need, making highlights, and adding important stuff like logos, intros, and outros. You can either put a YouTube link or upload a video from your computer into the editor.

Once you upload your video, Pictory AI will give you a written version of what’s said in the video, make subtitles that you can turn on or off, and automatically take out unnecessary words like “uh” and “um.” This helps make your video look more professional.

Visuals to Video

The final tool in Pictory’s toolbox is the “Visuals-to-Video” feature, which lets you make a slideshow video using pictures, short clips, and text. After that, you can include an AI VoiceOver, your voice, or add more text and other visuals to make your video more interesting.

Pictory AI Pricing and Plans

Pictory provides three pricing options: Standard, Premium, and Teams. The Standard plan is designed for new video creators. It includes one user account, 30 videos monthly, 10-minute text-to-video projects, 10 hours of video transcription, 1 hour of existing video editing, and three customizable branded templates. Additionally, you’ll have access to 5,000 music tracks and 34 text-to-speech AI voices for $19 per month when billed annually.

The Premium plan is for professional video creators and small to medium-sized businesses. It includes all the features of the Standard plan, plus more. You’ll get 60 videos per month, 20 minutes of text-to-video projects, 20 hours of video transcription, video editing for up to 3 hours, 10 branded templates, 10,000 music tracks, 60 AI voices, and automatic voiceovers. Additionally, you’ll have access to video highlights and Hootsuite integration, all for $39 per month.

The Teams plan permits up to 3 users and offers 90 videos monthly, 30-minute text-to-video projects, 20 branded templates, and 15,000 music tracks. Additionally, it includes team collaboration features, all for $99 per month.

Pictory doesn’t have a free plan, but it offers users a 14-day free trial to try out the software.

Getting Started With Pictory AI

Signing up for Pictory AI is incredibly easy. Simply click on either the “Free Trial (1)” or “Get Started for Free (2)” button to initiate your free trial.

Next, you can choose to sign up using your Google account (1) or manually enter your contact details (2). Once you’ve done that, click the “Continue (3)” button to proceed.

After that, you’ll need to check the email address you provided during sign-up for Pictory to get a verification code.

Once you’ve verified your email, Pictory will ask you a series of questions to understand your needs. After that, by clicking “Get Started with Pictory,” your account will be created, and you can begin creating videos.

The best part? They don’t require a credit card at sign-up. You can try it out for a full two weeks – risk-free. You’ll be able to create 3 projects, giving you plenty of time to get a feel for it.

Crafting Your First Video Script with Pictory AI

In this post, we won’t cover all the tools, but we’ll demonstrate the most popular one, Script-to-Video. Begin by clicking the “Proceed” button below the first blurb.

When the screen refreshes, you’ll encounter the Pictory Editor. To initiate your video creation, either paste a script from an external source (1) or begin typing directly into the editor (2).

For this tutorial, let’s utilize ChatGPT to craft a video script outlining “5 Ways to Make Money as a Video Creator.” Paste the generated script into the editor (1), ensure that spellcheck is enabled (2), adjust screen settings to your liking (3), and then click the “Proceed” button (4).

Next, you’ll choose a theme for your video. Pictory will display templates that best match your content. Simply click on the template of your choice (1). Then, you’ll need to decide on the aspect ratio for your video, with options including 16:9, 9:16, and 1:1 (2).

Pictory will start crafting your storyboard by selecting appropriate visuals to incorporate into your project.

Editing Your Video

A notable feature of Pictory is the capability to edit text directly within your video. When using AI to generate your script, you may encounter inconsistencies or inaccuracies (referred to as AI hallucinations) in the text. With Pictory, you have the flexibility to edit your script line by line, enabling you to make adjustments instantly. Simply select a scene and begin editing your text as needed.

Adding Supporting Visuals and Audio

You can also incorporate various visual elements into your video. Pictory provides access to over ten million image and video assets through its integration with Getty Images. Additionally, these assets are categorized and searchable for convenient access, enhancing your video creation experience.

To add music to your video, simply navigate to the audio tab. Depending on your chosen plan, you’ll have access to up to 15,000 music backgrounds to enhance your project’s engagement. Alternatively, you can opt for an AI Voiceover to narrate your script, or upload your audio.

Apart from images and audio assets, Pictory also provides other visual elements like gifs, stickers, and emojis. These can be added to emphasize key points and make your video more engaging.

Additionally, you have the option to create a template for your video’s intro or outro and incorporate branding elements to maintain consistency with your other marketing materials. This includes adding your brand’s logo, customizing its placement, and including headline text.

Finally, if you need your video to adapt to different formats, Pictory can effortlessly switch the aspect ratio, simplifying the process of creating videos for various platforms.

Once you’ve made your edits, you can preview your video (1) or download it (2).

Closing Remarks on Pictory AI

Showcasing video content on your website or social media platforms is crucial for your business’s marketing strategy. Thanks to advancements in artificial intelligence, the video creation process can now be streamlined. With Pictory AI, even beginners can craft captivating videos in just a few minutes. Their pricing plans cater to all needs, and they offer a 14-day free trial for you to test it out. If you’re seeking a quicker and simpler way to produce videos, we recommend trying out Pictory AI’s free trial. With its AI capabilities and access to millions of image and video assets, Pictory is worth considering.